Creating a revolutionary line of denim that combines classic, timeless design with elements of street culture was the vision of Found Denim’s co-designers, Lana Cretz and Sara Watson. Lana and Sara teamed up with artist and designer Steve Zeitzoff to create a collection featuring a variety of silhouettes and washes from different decades. The three designers are no strangers to the world of denim, Lana, Sara and Steve worked at Hudson Jeans, AG Adriano Goldschmied, and Chip & Pepper respectively before launching Found Denim in 2007. Celebrities from Gwyneth Paltrow to Kirsten Dunst have embraced the Found brand and have been spotted wearing Found jeans out and about town.